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DEEWR report shows where Work Choices ad spending went; AWAs covered 89% of department's employees under Coalition

While the bulk of the $58.5m the Howard Government spent on its second round of Work Choices advertising went to the company with its media placement contract, Universal McCann, the latest DEEWR annual report also reveals that $3.387m went to the creators of the Work Choices "Know where you stand" campaign, Whybin TBWA, and $1.2m went to Open Mind Research for survey work before the introduction of the safety net.